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Teach them love for the sea

The author of the popular book Little Prince and a WWII pilot Antoine de Saint-Exupery said

“If you want to build a ship, don't drum up people to collect wood, and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”

When the vision for a project is articulated it usually contains drab information like technology, schedule, risks etc. Try articulating the vision in a way that is relatable and reflects the value being created for the people who will use the outcome of the project.

Typical articulation:

We are going to implement the financial module of Axis ERP for the Great International Bank. We must do this in less than 4 months from start to finish. It is a high revenue, high risk project. I need your complete focus on this project for these few months.

Better articulation:

We are going to set up a system for the Great International Bank, replacing the one they have now so that they can operate with much more efficiency than they are doing right now. Their customers like you and me, would then have smaller wait times and simpler process to apply for loans, to build better homes, educate their children, or buy a car etc. We are going to help the bank do that with the solution we build.

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